Resources Library by ANA

Media research

The objectives for users of media research are to optimise, qualitatively and quantitatively, the transmission of the advertising message.

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Author: Dina Raimondi

September 1, 1998

Should Melrose place be relocated?

This research examines television programme rescheduling to maximise total ratings for one network across a week. Respondents read these re scheduled programme schedules and choose the network to watch during prime time. Only a small but informative...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends

Author: Peter J. Danaher

June 15, 1998

Effectiveness of television advertising exposure for packaged goods brands

This paper presents the authors’ latest experience with their X-10-D model, a rate of change model. The authors find that what was initially a retrospective monitoring and testing tool is now primarily being used for ongoing measurement of the...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends

Authors: James F. Donius, Michael von Gonten

June 15, 1998

The myth of king super Midas

The United States trails most of the advertising world in the use of optimizers, the author believes, because of the complexity of its TV market with literally hundreds of suppliers and rapidly changing costs. But it is this very complexity that...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends

Author: Erwin Ephron

June 15, 1998

Media continuity VS. concentrated flights

Recent studies in the United States concerning short term advertising strength and effective frequency have triggered numerous important questions in Europe. In France, the great majority of advertisers continue to use pulsing strategies....

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends

Authors: Patrick Ballarin, Laurent Battais

Company: MarketingScan

June 15, 1998

Regional media planning

This paper is aimed at answering the relevant questions regarding media selection in certain defined target areas. It is a very special paper, dealing with the large number of difficulties occurring when media planning is focused to small regions....

Catalogue: Seminar 1997: New Challenges And Opportunities For The Publishing Industry

Authors: Rolf Speetzen, Hans-Hermann Jager

June 15, 1997

An international radio station and its audience in Romania

International radio stations are looking for reasons to broadcast in most eastern European countries after the changes of 1989. Indeed there are now many and contradictory sources of information. Radio stations are numerous. Private stations attract...

Catalogue: 2nd Radio Research Symposium

Authors: Daniel Nobi, Jacques Braun

June 15, 1997

Researching radio station awareness, image and identity

This paper describes the work that has been carried out for the BBC World Service to further understanding of the image and identity of the station and to assist appropriate positioning in rapidly changing media environments. The paper examines the...

Catalogue: 2nd Radio Research Symposium

Author: Robert Kitching

June 15, 1997

Viewing and coverage of the billboard medium

This work is a significant contribution to an issue that has been approached in several ways, unsuccessfully, during the last years: measurement of viewing and coverage of the billboard medium. The methodology here proposed shall provide subsidies to...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Authors: Karla Mendes, Jose Reinaldo Riscal, Eneida Nogueira

May 1, 1997